Antique 1920's used book store sign designed by John Held, Jr. hangs outside Gotham Book Mart in New York City. Says, "Wise Men Fish Here" (https://nl.pinterest.com/pin/306385580874792315/) "Wise Men Fish Here" is its famous sign/slogan, designed by John Held, Jr. The original sign was stolen in the 1940s and a replacement was made. ("Wise Men Fish Here" is its famous sign/slogan, designed by John Held, Jr. The original sign was stolen in the 1940s and a replacement was made.) Gotham Book Mart, with its black and white framed photos of 20th century poets and writers and endless shelves and stacks of books, existed at three different locations in the Diamond District from 1920 to 2007. It was the kind of place where you could duck in and quietly be transported into the world of James Joyce or T.S. Eliot. Browsers were always welcome, and the store’s founder, Frances Steloff, defied censors who banned the sale of Lady Chatterly’s Lover and Tropic of Cancer in the late 1920s and 1930s. “Wise Men Fish Here” read the iconic sign outside the door. Indeed. Only a handful of these old-school literary paradises remain. (https://ephemeralnewyork.wordpress.com/2017/05/25/wise-men-once-fished-at-the-gotham-book-mart/)